Most tattoo studios and artists rely on walk-ins and social media to do the heavy lifting. Here’s the problem with that approach: Instagram is noisy, and your address doesn’t guarantee visibility. Local SEO, on the other hand, can.

What bad branding looks like, why it’s holding you back, and how to fix it without selling your soul.

Here’s a million-dollar question: How many of social media interactions turn into booked appointments?

If the answer is “not enough,” you’re not alone.

Here are five easy and effective ways to connect with your existing followers while reaching new prospects — no ring light required.